Chrissie Whittingham

I build communities people don't want to leave.

Yoga was prescribed to me. I hated the idea of it before I'd even rolled out a mat. I wasn't a calm, relaxed person, and I definitely wasn't a "yoga person."

My husband asked me a simple question: why isn't there yoga for people like you? No incense, no rules, no judgement if you turned up with a coffee, or stayed after for a glass of wine.

I spent the first two years completely consumed by it, building the biggest yoga events in the North West, and growing faster than I expected. There was no existing model in the yoga industry that would let me grow it properly, so I built one. That licence model is now running in 30+ locations across the UK, built in the last 12 months alone, with no ad spend.

Once that worked, people started asking the same question: how did you actually do that? Not the yoga part, the community part. So I started applying it elsewhere. Female founder events, 150 people, sold out, twice a year. Premium partner events for brands. A schools programme built on the same idea.

Different rooms, same proof: strip away the performance, and people connect. Do that on purpose, enough times, and you get a community that grows itself.

I'm not just running a yoga business anymore. I'm the person people come to when they want to know how, so they can build it inside their own business.

This was never just about the yoga.

THE NUMBERS

  • 01

    30+ locations built in 12 months, no ad spend.

  • 02

    200 people, yoga and string quartet events, sold out in days.

  • 03

    150 people. Female founders and networking. Sold out, every time.

  • 04

    3 years creating community and belonging.

Speaking

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Brand & Corporate

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Events

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Schools

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Speaking ✳︎ Brand & Corporate ✳︎ Events ✳︎ Schools ✳︎

Ways to work with me

  • I run the room, I don't just talk at it. Built for brands and events who want their audience actually talking to each other by the end, not just listening to me.

  • Consultancy for brands, hospitality and retail who want customers and teams who actually stick around. Plus brand activations and partnerships.

  • Wellbeing and belonging, built into the school week, delivered by teachers.

  • Two events, twice a year, both hugely impactful, both consistently sell out between 100 and 200 people. One is yoga choreographed to a live string quartet followed by fizz. The other is business and connection. Same goal either way: belonging. Built for collaborations, sponsorships, and venue partnerships.

"Everyone had glowing feedback. It improved their morning and was the perfect precursor to a productive day. A great way to start the day, or finish it, when hosting a team meeting."

Eleanor , Johnson & Johnson

Let’s chat

Tell me a bit about what you're building. I'll come back to you with some thoughts on how we could work together.